3 Key Steps To Starting A Digital Marketing Strategy

A successful digital marketing campaign is the dream of many business owners. With the help of this campaign, businesses won’t have to sleep and commerce can flow anytime and anywhere.

Digital marketing is usually defined as a marketing strategy that uses digital or Internet-based services, platforms, and tools instead of traditional marketing media. A typical strategy or campaign includes the use of email campaigns, social media, online videos, and banner ads on websites. This strategy is highly useful to every business, regardless of its type and size, because it has the potential to reach any customer or client who has a connection to the Internet, wherever they are at any time of the day or night.

But how do you start or create a good and effective digital marketing strategy? You can begin by following the key 3 steps and some additional tips below:

1. Determine and know your target audience.

A good digital marketing strategy starts with identifying the group you want your brand, product, or service to reach. To do this correctly, answer the following questions:

• Who do you want to sell to or who do you want to buy your product or get your services?
• How do they usually search for products and services they want info about online?
• Which social media sites or platforms do they normally use?
• Which sites do they spend a lot of time on when they are online?

By determining who your target demographic is, where they hang out, and how they like to engage with the brands they follow, you will have a higher chance of having your message being welcomed by online users rather than be lost the wide world of the worldwide web.

2. Put some thought into selecting the best platform to reach your audience.

At present, there are many ways of effectively reaching your target audience online. These include the various social media, search engines, display advertising, and direct email marketing. Generally, people who are of a consumer age have some type of online interaction. They may be researching using popular search engine sites, posting on various social networking sites, or reading content online. Most of these platforms have a measurable weighting toward a particular demographic. If you can’t understand the figures, get help from experts in comprehending them and with using them for choosing the best platforms to use in your digital marketing strategy.

3. Regularly measure and adjust.

Lastly, be open-minded when starting and even implementing a digital marketing strategy. Also, don’t be afraid to change what you’re doing. This is because the digital landscape is known for its rapid change. Although this may seem daunting, it’s actually one of biggest advantages of doing digital marketing. This is because the target audience, message, and placement of your online communication can be adjusted quickly and easily, unlike with traditional marketing.

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Seven Tips For Finding Excellent Car Service

The best car service is preventative, not patchwork. The last thing car owners need nowadays, with increasingly busy schedules, is frequent trips to the mechanic. It’s especially frustrating with easily fixed or recurring problems. Here are some tips to avoid breaking the bank the next time your vehicle breaks down.

Check Out Reviews First

With the spread of customer reviews on the internet, it’s quite easy for a consumer to find personal accounts of a business with a quick search. On occasion, reviews will be staged or not representative of the service, but a perusal of a range of reviews may give you a reasonable expectation of what to expect. An old fashioned review from a trusted friend – especially a car lover – never hurts, either. You can’t put a price on experience.

Shop Around

Most mechanics will offer free estimates. It helps to get the estimate for your car service on paper as proof. This document can also be used as leverage with other mechanics. Sometimes the cheapness of the price can suggest poor workmanship, but you certainly don’t want to be swindled.

Ask To See A Certification

ASE is the most common certification, and a trustworthy business should have no issue presenting you with such certification. This will establish a baseline of experience and knowledge. A shop that possesses an American Automotive Association rating is a good sign too, as it guarantees that they have been pre-screened by an objective source.

Don’t Be Afraid to Ask Questions, Even If You’re a Novice

Beyond a price estimation, it is very helpful to ask questions that you may consider basic. Such as, which parts will need to be replaced? How long will the work in question take to complete? Can I see the problem area of the car? Even more intensive questions about the process of fixing the vehicle should not fluster a reliable mechanic. These questions will make you feel comfortable with the car service and prove to the mechanic that you take your car’s care serious.

Go With Your Instinct

This tip is harder to pin down, and will mean different things to different people, but it remains relevant. Simple things, such as the cleanliness of the shop, may be symbolic of the overall service. Furthermore, if a mechanic is giving vague answers or treating customers in a hostile manner, it’s probably a clear sign to get out while you can. Getting a car fixed is rarely a pleasant experience, so there’s no need to add extra stress to the process.

Find a Location Near Your Home

This is especially important if you don’t have a friend or family member to follow you to the mechanic and drive you home. Finding a route home or to work via public transportation may be pivotal, depending on how long the car will be out of commission.

Warranties and Specialists

This tip will mainly pertain to people whose cars need to be fixed at a dealership. It also applies to those who own a car that has to have specialty parts replaced. Do research and determine whether a mechanic has expertise in your particular make and model. Additionally, an honorable mechanic will supply warranties on new parts. Make sure to establish this warranty before they get to work on your car.

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4 Easy Activities To Stay Healthy

4 Easy Activities That Can Help You Stay Healthy

The good news is there are any number of leisure activities that will help us stay healthy and physically fit. The other good news is that a lot of them are low impact and don’t involve any strenuous physical activity.

Here are a few leisurely activities that you can indulge in as much as you want to promote good health and personal well being.

1. Dance

Dancing is an exceptional activity that promotes energy, vitality, physical health and an improved mood to support your overall well being at any age! We used to dance a lot when we were younger and a lot of weight loss and fitness routines as well as some of the latest exercise equipment involve some kind of dance movements.

There are many dance styles that will fit into many different lifestyles, from zumba to ballroom dancing and lots in between. All you have to do is find a partner and start moving!

2. Plant A Garden

Do you like the great outdoors? One of the greatest benefits of gardening is that it gets you out of the house and provides you with some less than strenuous physical activity. Gardening might seem like a hobby for old folks, but it offers some health benefits for everyone: exercise, stress relief, nutrition (if it’s a vegetable garden).

A number of studies have indicated a correlation between brain activity and a decrease in Alzheimer disease. In this respect, gardening may even help keep your brain healthy since your mind stays active as you tend your garden.

3. Cook at home

Many people consider cooking to be a leisure activity. When you consider cooking can give you a lot of creativity opportunities and it definitely requires thinking that keeps your mind active, it only makes sense that it could be considered an important activity to your overall mental and physical health.

There’s a good possibility that you may be more likely to eat a healthy and nutritious meal when you are spend time in the kitchen preparing it yourself. If you happen to be cooking with products that you grew in your own garden, then you’ll reaping the rewards of two leisure activities.

4. Do Some Low Impact Exercise

Take a Walk; It goes without saying, exercise is necessary for maintaining your weight and good overall health. Most people equate exercise with going to a gym, lifting weights or some strenuous activity. But, the fact is that just walking is sufficient to promote good health, help battle the ravages of disease like diabetes. It’s also been proven to be beneficial for maintaining good BMI and lowering high cholesterol and blood pressure.

The CDC website has reported that walking is an ideal place to start a physical exercise program, Try twenty minutes a day, three days a week to start. You can increase the time or distance as your strength improves or start other more strenuous activities like tennis, bicycling, or whatever. Find a partner and use the time for socializing and to hold yourself accountable for completing the walk.

Low Impact Yoga; Yoga is a centuries old holistic ancient methods of exercise that aims to treat the entire body and mind. Yoga instruction teaches you how to use good breathing techniques and the various poses allow you to strengthen your body through stretches and which help keep you flexible.

Properly done, yoga can help reduce aches and pain, and may even help prevent injury by improving flexibility and strength. It has also been reported that yoga helps relieve stress by teaching how to control breathing to reduce the symptoms of anxiety and depression.

The Bottom Line
People all over the world are becoming bigger. But there are a lot of leisure activities that offer the benefits of regular exercise: stress reduction that reduce the symptoms of anxiety and depression, weight loss and improvement in physical fitness.

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What Travel Agents Need to Know About Corporate Travel Today

This is rightly named as the age of traveler-centricity and with the evolution of the new era of personalized travel; it is leading to research and development of a host of new so-called intelligent services. The command-and-control perspectives of traveling have changed a lot from the past and the focus has shifted more on the traveler and the productivity of each trip. It has become essential to maintain that the travelers have the greatest return on investment on each trip. New generations of young employees and managers, who have been growing up and dwelling in a digital age, are moving up the ranks as travelers. It has become essential to recognize the need for greater flexibility acknowledging that the employees who travel on corporate trips also consider a percentage of their trip to be a leisure outlet. With increasing globalization and rise in companies sending their staff overseas to network and connect with their offshore prospects/customers/suppliers, corporate travel is a highly profitable tourism segment. Before we talk about how tourism companies can better cater to business travelers, let us first look at why they prefer to use specialized corporate agencies over traditional agents

Why do businesses use Corporate Travel Agencies?

This might be the most basic question for a travel agency as to why they need to use agencies specializing in corporate travel when there are plenty of regular travel agents in the market. Here is the importance of corporate travel agencies who have online systems which allow business travelers access to their complete itinerary.

The following information is at the fingertips of the CTAs:-

full business itinerary details
up-to-date tracking details of flights (including delays or rescheduling)
transparent details about additional costs such as baggage fees or in-flight fees
travel alerts, if any, in the destined area
complete and up-to-date details about the visa procurement policies and identification required
currency requirement and conversion rates

What do corporate clients expect from Corporate Travel Agencies?

Negotiated Fares

The Corporate Agencies tend to have tie-ups with hotels, car rentals, flights etc. giving them access to lower fares which can be used only by the frequent business travelers. Discounted prices are not the only advantage though as they also offer flight upgrades, room upgrades, and VIP check-in lines as required.

In-depth information about the travel industry

Corporate travel agents have access to many travel resources and most importantly, quickly, than any other leisure travel agent. Additional information helps to make the business trips convenient and comfortable.

Changes in Itinerary

When an airline ticket needs to get rescheduled or cancelled, chances are the airline or the online service provider will charge lofty fees. When booking with a corporate travel agent, most of the times schedule changes can be done at zero or minimal extra charges.

Viable emergency contacts

It is important for the business travelers to reach the correct person at the need of trouble. Corporate travel agents have the experience and professionalism to relieve stress for both the traveler and the company.

What you need to consider as corporate travel increases?

Business Travel Barometer reported that corporate travel is witnessing an accelerated growth. However, when poorly managed, it may be no longer an advantage to companies and may, in fact become a burden. There are some factors which the corporations and CTAs must consider to get the best out of the time spent traveling.

Adopting a travel policy

The corporate must define a travel policy which is applicable to and respected by travelers at all levels. This policy should be used to establish the standards which will help to track the improvement of business travel. It will eventually help to reduce the costs of the entire package.

Do not limit the traveler’s autonomy

The management is responsible for budgeting the travel policy which helps to improve cost management however, it is also essential to give a degree of autonomy to the traveler. The policy should be flexible enough to allow the employee to adapt the trip as per the situation.

Traveler’s security should be a major concern

Business travelers need to have security in place. The company needs to stick to its definition of standards to ensure the employee’s integrity. The CTAs should have reliable partners (travel insurance, airlines, hotel chains etc.).

Mobility and automation

To optimize time and ease the processes, the administration of management platforms should have automated processes. This means they should adopt mobile solutions where search options, travel alerts, ticket reservations etc. can be accessed quickly, easily and on the go.

Corporate Travel Trends in 2016

Corporate travel trends tend to change regularly. 2016 has also not been any different and the travel management companies (TMCs) and corporate travel agencies (CTAs) are quite focused to provide steady if not strong axis all over. A growing MICE sector, investments in mobile and big data and enhanced focus on duty of care are some of their areas of focus.

Rising prices

The consolidated buzzword among global suppliers, airfares, hotel rates etc. is the rising fares. It is sometimes the move of the suppliers to generate discounts which encourage travel if there is a strong decline in demand. A positive 2016 world economy has been bringing an increase in air fares of a few percentage points, hotels are expected to see 4%-6% rise in average global rates and the competition will remain moderate in the car rental services.

Duty of care

Risk management is one of the major points of emphasis for corporations. Corporate customers are allowing new policies and improved technologies to monitor employees’ location in case of an emergency, especially when they are travelling to foreign destinations. For instance, Concur Risk Messaging helps to identify the travelers moving around in the world and alerts them with alternate travel arrangement as and when needed.

Focusing on MICE

Meetings industry is a major growing sector and the corporate travel trend is developing on it. The corporate travel agencies should better start aligning the various meeting procurement methodologies with its transient travel sourcing. One of the ways could be to broaden the variety of meeting services by incorporating incentive trips within it.

Investing in technology

A sharper focus on increasing value and becoming more traveler-centric can be done by bringing in mobile friendly technologies. Mobile and big data are definitely the two most significant technological investments which any corporate travel agency must focus to make their platform more appealing.

Business travel analysis after Brexit

Following Brexit, ACTE and CAPA shared their speculations. According to them, the greatest short-term effects on the travel industry will come from the weakening of the pound against other world currencies. Greeley Koch, executive director for the Association of Corporate Travel Executives said that the business travel industry will trend on currency fluctuations; with some companies taking advantage of the weaker pound and traveling more, while others may withhold business travel until world markets find their own level.

Impact of terrorism on corporate travelers

Travel policy makers and administrators need to be guided by rising terrorism scare. For executives and staff undertaking travel on behalf of businesses, the travel agents and corporate travel agencies (CTAs) should prove the reassurance for their safety through the travel policies. It is more than likely that the surveys conducted over corporate travelers reflect the general concern of the global business travelers about the spate of terrorism. However, there is no denying the fact that terrorist threat is changing the patterns of business travel. The key impact of this is to keep in mind that the companies providing travel services for business travelers need to enhance their focus on security and the associated risks in delivering the services to corporate clients. According to a recent finding, travel managers have higher estimation of their policy’s effectiveness in addressing risk compared to skeptical business travelers.

Concluding

Although the corporate travel sector has continued to progress, there are a plethora of challenges faced by the industry. A rapidly changing consumer market, the emergence of new business models, the impact of technology, man-made and natural crises are some of the fulcrum points that need to be considered before planning corporate trips.

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The Vision Health Benefits Of Strawberries For Better Eyesight

As a nutritious food to improve eyesight tasty strawberries are ideal for making a delicious smoothie. Additionally, this red fruit filled with tons of antioxidants, polyphenols, vitamins and minerals is a good compliment to your ideal Yogurt dessert treat. This extremely nutritious food for better eyesight provides a series of health benefits including better immune health, better brain health, protection from cancer and a decrease in blood pressure to name a few. Some nutritional ingredients in strawberries include vitamins and minerals such as vitamin C, magnesium, Potassium, Folate and dietary fiber to name a few. But did you know that this antioxidant rich fruit is also good for your eyes as well? Therefore, here are some of the nutritional benefits of strawberries for better vision health along with some of its general health benefits:

Eye health Benefits – This eye food consists of free radical fighting antioxidants, flavonoids and phytochemicals for vision protection. These can actually decrease the pressure in the eyes. From this point of view, strawberries are a good nutritional preventive measure against Glaucoma. Strawberries consists of Potassium which increases healthy circulation to the blood vessels of the eyes and this is also important in normalizing healthy pressure in the eyes.

Boosts The Immune System – Due to its rich vitamin C content it significantly boosts the immune system. The rich antioxidant properties in strawberries neutralizes damaging free radicals in the body that are harmful to the DNA of healthy cells and therefore it increases the body’s immune system defenses against diseases. Strawberries provide about 150% of your daily recommended allowance for vitamin C for better immune health.

Cancer Fighter: Strawberries consist of Vitamin C, Folate, quercetin and anthocyanins. These nutritional elements work together to fight free radicals, cancer cells and tumor growth. The daily consumption of strawberries not only reduces the risks for cancer but also reduces the negative effects of aging on the brain thereby improving brain health.

Improves Brain Function: the nutritional elements in strawberries such as its vitamin C content as well as its phytochemical content counteract the negative effects of free radicals in the brain. Strawberries consists of Iodine which is a nutrient vital in improving brain function and Potassium which improves cognitive function. Therefore, regular daily consumption of strawberries is useful in improving cognitive skills such as concentration, memory and recall.

Lowers Blood Pressure: Strawberries Lower blood pressure due to its Potassium and Magnesium content. Potassium dilates blood vessels thereby improving the flow of blood circulation to the arteries of the heart.

Strawberries make a wonderful snack when combined with other fruits to make smoothies and is also an ideal addition to your favorite Yogurt snack. With multiple benefits ranging from better eye, heart, brain and immune health, ultimately, making this healthy fruit a part of your daily diet is certainly a very wise nutritional choice for maximum general health and eye health.

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Tips For Having Great Success With Network Marketing

Who do you think you going to blame if your network marketing plan fails? Hopefully you have prepared yourself fully for any issues that might arise. Pay attention to this article and you will find some of the best tips and suggestions that are available in this day and age.

Don’t spend more than 15-20 minutes talking to applicants. It’s enough time for both of you to size up each other and decide whether you can work with each other or not. The rest of the talking can be done by members of your team. They can teach the most important tricks to the new member while you can deal with more important issues.

Know how you’re going to answer difficult questions about your network marketing business before they are asked. Inevitably, some people will ask you if your business is a pyramid scheme. Tell them that they need to look elsewhere if that is what they are interested in. Knowing the answers to difficult questions ahead of time will make you appear knowledgeable and savvy.

When prospecting, stop focusing on making the sale and focus on whether there is even a sale to be made. If you focus on making the sale, you will end up wasting your time on prospects that will never turn. Learn to listen to those cues that let you know you are barking up the wrong tree, so you can move on to more likely prospects.

Remember that going into network marketing is not to be treated like a hobby; it is a legitimate business. Hobbies are something you do in your downtime to kill boredom. Treating network marketing in this fashion will impede your progress by not allowing you to focus on building out your market.

Quality training may be in order to become a successful network marketer, so never scoff at the idea of checking out some viral videos or listening to books on tape. The more information you check out in the field of network marketing, the easier things will become for you. An informed marketer is a successful marketer.

If you let people know your network marketing business is open 24 hours a day, 7 days a week, they’ll expect it to be open those hours. That means people in your downline with a question will be calling at all hours of the day and night. Make yourself available, but ensure that your team members know that you do need some time to yourself as well.

Your downline is an essential resource of information, so don’t forget about them once they sign up under you. If you see that someone in your downline is making huge profits, ask them for advice! You’ve helped them become the marketer they are, so they’re likely to be more than willing to share their tips and tricks with you.

To summarize, you know that the responsibility comes down to only you for the proper implementation of your network marketing plan. You are the one who needs to prepare yourself both for how to make things run smoothly and also fix them when something goes wrong. Start now and use the suggestions that have been offered in this article.

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Tips For Network Marketing Success You Can’t Miss

Network marketing is not just about the work, it is also about the confidence and decision to make your business a success. It can be easy to feel that you are on your own in this effort, however, by making use of good tips and ideas that will impact your success, you can get the ball moving and build the future of your business.

A new network marketing opportunity will always be more lucrative than a long-standing one, but the older one will be more stable and likely to stick around. You have to judge each opportunity as it comes along on whether or not it’s financially viable, and what it’s current reputation is, before you decide to join.

Strive to maintain a positive attitude to achieve success in network marketing. While the rewards can be great, the rejection can sometimes be equally difficult. By maintaining a positive attitude, you will become a better marketer and drive your business much further.

Invest in a good haircut to make yourself look more presentable. Furthermore, make sure your clothes give off a look of respectability. The truth is that brand names, and logos make you look like you have the money to back up your claims, so invest in a few really good pieces for your wardrobe to help promote your image.

Your diet should reflect your commitment to your network marketing business. Eat foods that allow you to feel light, positive, and full of energy. Vegetables and fruit will keep you going, and a high fiber diet will keep you on the computer and out of the loo. The better you feel, the better you can run your business.

Realize that relationship marketing can be a key to success in building your business. You may be able to generate potential customers. However, not knowing what that customer needs will never lead you to conversion. Understand their needs in order to assist them in a way that will create a buyer through trusted knowledge.

If you are running your network marketing business out of your home office, get business liability insurance! Typical home insurance doesn’t cover business equipment for a lot of money, so call your insurer and find out what your coverage is. If it’s insufficient, think about adding home business insurance to make sure you don’t lose everything in the case of a disaster.

Establish a budget for your marketing campaigns. Your marketing expenses do not have to be consistent. You might have to invest more when you launch a major campaign, and your expenses will decrease over the next few weeks while your first campaign is still attracting new customers. Look for consistency over the long term.

As you have seen there are great ideas to be had. This kind of advice comes from those who have worked towards success before you. Use them as stepping stones towards your own success. Following the footsteps of those who have come before you does not mean you cannot be successful on your own. It means you have the foresight to emulate successful behavior.

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Tips for Collecting and Transporting Scrap Metal

People collect scrap metal for many good reasons. Not only is it fun and exciting, it is highly profitable! But in order to get the most from your scrap metal experience, you must learn how to be both efficient and effective at the same time. This is because scrap metal can be dangerous to handle, and even more hazardous to transport. And aside from safety, it can be quite frustrating figuring out how to get your findings where you need them to go, quickly and conveniently. So if this pastime interests you, continue reading to learn some important tips for collecting and transporting scrap metal.

Avoid Injuries and Accidents

Although there is a long list of advantages to scrap metal collecting, there are several possible injuries and accidents that can occur if necessary precautions aren’t taken. Not only can improperly secured cargo cause a wide range of traffic accidents and property damage, incorrect handling of junk metal can cause injuries to the epidermis, back, neck, spine, and more. In fact, back pain is among the most common long-term injuries among adult men and women in the workforce. This is a possible result of genetics, improper lifting, repetitive motions, and more.

Tips for Lifting Heavy Scrap Metal

Always lift and bend with your knees to take strain off of your back muscles. 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Share the load with another person so that you are only lifting half the weight of the object. If you don’t have another person around, use a dolly to help lift and transport heavy objects.

Do not attempt to lift anything that is more than half your weight without another friend to help or a dolly. This is a sure-way to get injured or just plain stuck.

Don’t go alone. If you find yourself somewhere a bit rural, you want someone else around in case you get hurt or lost. Metal can be sharp, heavy, and you never know where you have to go to find the good stuff.

Tips for Transporting Scrap Metal

Always have oversized loads clearly marked with a red flag or bandana. This will alert other drivers to steer clear. It is wise to have another friend follow directly behind you in their car.

Be sure oversized loads are properly secured and tied down. Always double and triple check a cargo load before hitting the road. You don’t want anything falling off and causing a traffic accident. And in a much less serious scenario, you don’t want to lose any of your inventory.

Use high-quality cargo nets, tarps, and ratchet straps for effective tie downs and transportation. Go to your local automotive store for these products.

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If You Read One Article About Tips, Read This One

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How I Achieved Maximum Success with Roofing

How to Choose the Right Roofers in Greenville South Carolina For Your Roofing Project There are a lot of roofing companies in Greenville South Carolina today, and that’s why there is no need to worry if you are in need of one. In the event that you want to ensure that you hire the best one for your roofing project, then it may be a good idea to go the extra mile with your search. That being said, below are a few tips in how you can have an easier time finding the right roofers in Greenville South Carolina today. Asking for recommendations, from people in your life that you trust regarding such matters, is definitely the most convenient course of action that you can take. The crucial factor here, is to ask the advice of someone that has hired such services in the past, and basically had a great experience with the service provider that was chosen. If you are someone that doesn’t have enough time on your hands to conduct a survey on the market for such services, then this is really a good approach for you. For those that are willing to invest a bit of time and effort for the search of these services, then surveying the market for them is definitely the one thing you have to do. Studying your options and comparing them with one another, is the best thing that you can do to determine which one is the most suitable for the project that you are planning to undergo. Research is really the key here, and that’s because the more you learn about your options, the better you can determine which one of them is really worth hiring.
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With the help of the pointers you were able to find here today, you will definitely be able to have an easier time finding the right roofers in Greenville South Carolina for the roofing project that you are planning to undergo. As far as improving your chances of finding the right one is concerned, taking your time during your search, is definitely the best thing that you can do. You will be able to avoid making any rash decisions and also, study your options much better, if you just take your time with your search.

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